Apple aims to win over video production professionals with FCPX updates

This is reminiscent of when Apple released the first version of Final Cut Pro in 1999 after a failed partnership with Adobe. The generation one application was designed for creative professionals while manipulating the tools and workflow of an editor to fit inside a personal computer with no add-ons necessary. When I was learning how to cut on the Avid and the Media 100 both programs needed additional hardware and large, expensive software packages to be able to perform edits.

Instantly switch between viewing original Log C and processed Rec. 709 video levels in Final Cut Pro X.

I was an early adopter of Apple and Final Cut Pro and remember it took a couple versions before the video production industry accepted FCP as a standard. Editing legend, Walter Murch, helped seal the deal in 2003 when he revealed that he cut the critically acclaimed Cold Mountain on Final Cut Pro.

Multichannel Audio Editing

What’s new in Version 10.0.8

• Support for Sony XAVC codec up to 4K resolution
• Option to display ProRes Log C files from ARRI ALEXA cameras with standard Rec. 709 color and contrast levels
• Resolves an issue where some third-party effects generated green frames during render
• Resolves performance issues that could occur with certain titles and effects
• Time reversed clips render in the background
• Ability to use key commands to adjust Clip Appearance settings in the timeline
• Ability to view reel number metadata located in the timecode track of video files
• Mono audio files in a surround project export with correct volume levels
• Drop zones no longer reset to the first frame of video after application restart
• Fixes a performance issue which resulted from selecting multiple ranges on a single clip
• Fixes an issue where the Play Around function did not work properly on certain clips when viewed through external video devices

The redesign of Final Cut Pro editing software was met with derision in 2011. Now, after seven updates to the product, Apple is launching a marketing effort for its Final Cut Pro X. Don’t believe me? Ask the Los Angeles Times.

This entry was posted in This Just In and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *