I’ve had this camera preordered since July of 2013 with the expectations of a September release. I am a big fan of Blackmagic Design’s disruptive brand; I use their hardware to capture video game footage for many game industry trailers I produce and I use DaVinci Resolve to color correct my live action footage. It was a disappointment when the Production Camera 4K was pushed back but this press release is pleasant and much needed.
Fremont, CA – February 10, 2014 – Blackmagic Design today announced the Blackmagic Production Camera 4K is now shipping and with a new low price of US$2,995. This new low price will be available for all customers, including existing pre-orders. Blackmagic Production Camera 4K is available now from Blackmagic Design resellers worldwide for only US$2,995.
“The support from the creative community for the Blackmagic Cinema Camera and Production Camera 4K has been amazing,” said Grant Petty, CEO, Blackmagic Design. “As with all of our products, we work hard in production to reduce costs so we can pass along the savings, even to our first Blackmagic Production Camera 4K customers. The Blackmagic Production Camera 4K is a perfect companion for ATEM Production 4K switchers and we hope the new low price will help more customers to expand their Ultra HD live production set ups with even more camera angles!”